How Community Managers can use Facebook as a marketing tool

Posted on July 28, 2010 by admin

One of my favorite sites to work with (other than my social network for women www.shesconnected.com) is facebook. We incorporate facebook marketing in strategy for all of our clients.

Altimeter group released a report “The 8 success Criteria for Facebo Page Marketing. A great read. I am a big fan of Jeremiah Owyang.

The result is input they received from 34 vendors, agencies, brands, and individual experts. We read blog posts, looked at examples, and reviewed case studies.

360i, AKQA, Awareness, The Community Roundtable, Context Optional, Digital Evolution Group, Edelman Digital, Facebook, Gigya, Horn Group, Inside Facebook, Janrain, KickApps, Lithium, LiveWorld, Ogilvy’s 360° Digital Influence, Razorfish, RockYou, SHIFT Communications, Spredfast, StepChange Group, a Powered Company, Vitrue and Wildfire Interactive. We also received input from individual contributors such as: David Armano, David Berkowitz, Bert DuMars, Charlene Li, Dave McClure, Annie Noll, Shiv Singh, Adam Smith, Justin Smith, Jason Sullivan, and Anita Wong.

Click here to read the report.

Posted in facebook | Tagged , , | 2 Comments

2010: The Year of the Community Manager

Posted on June 30, 2010 by admin

I found this post on the Sysmos blog and thought I would share.

2010: The Year of the Community Manager

Monday, December 28th, 2009 at 8:00 am   ShareThis

Within the social media ecosystem, the unheralded stars are the community managers who toil away behind the scenes.

These are the people who spend countless hours on the Web (seemingly 24/7), engaging with customers, writing blog posts and leaving comments, tweeting, updating Facebook, uploading videos, and answering questions from the media/bloggers, customers, partners and investors.

While the “A-List” social media bloggers capture the spotlight, community managers are walking the walk as opposed to just talking the talk. They’re the ones in the trenches doing the blocking and tackling while others are getting the glory for scoring touchdowns.

That said, I think 2010 is going to be the year of the community manager.

As more companies start to embrace social media as a key part of their communications, marketing and sales strategies, they are going to realize that community managers play a crucial role. It’s a job that combines Web expertise with the ability to filter and generate lots of content, customer service, marketing, business development and media/public relations.

It’s a job that will require people with enthusiasm, expertise and experience. As a result, community managers are going to migrate from being  junior employee who are knowledgeable about social media to someone who has a broad set of skills and experience. For companies, this means it will be more of a challenge to find good people, and the need to pay them accordingly.

Within the corporate hierarchy, community managers will start to occupy more seats at the strategic table because they’ll have as good a handle on what’s happening within the business landscape as anyone within the organization.

This will give them a combination of strategic insight and a tactical role, highlighting their growing importance.

Source: http://blog.sysomos.com/2009/12/28/2010-the-year-of-the-community-manager/

Posted in Community Management | 1 Comment

Community Manager vs. Social Strategist

Posted on June 30, 2010 by admin

On a daily basis I am asked to define the role of “community manager”. I found an excellent example from Jeremiah Owyang of both a community manager and a social media strategist and thought I would share it with the readers of my new blog.

Community Managers at Corporations
The  community manager is primarily externally facing, and interacts with customers as the public face of the company.  They are primarily customer advocates, evangelists, bloggers, community moderators,  and experts at using social technologies to communicate.  We honor them every fourth Monday of January on Community Manager Appreciation Day.

Social Media Strategists at Corporations
The strategist is a program manager, who mainly focuses internally rather than being the external public face like the community manager. They are primarily responsible for resources, processes, teams, they are usually internally focused and ultimately, return on investment.

Jeremiah Owyang

Source: Definitions from Jeremiah Owyang- Web Strategist

Posted in Stats and Facts | 3 Comments